Sales of ADEY Professional Heating Solutions’ larger dimension domestic magnetic filters have been going through the roof.

Less than a year after the official launch of the Cheltenham company’s latest model upgrade of the MagnaClean Professional 28mm at InstallerLive – the gas, heating and plumbing show for industry innovation – ADEY has announced unprecedented sales shattering all targets.

ADEY’s latest generation of high efficiency, full-flow, magnetic filters for 28mm specification pipework was rolled into full production at the end of 2006 to complement the company’s core 22mm magnetic central heating system filter. 

“Following the successful trials of the 28mm filter on the back of the industry’s overwhelming interest in the established MagnaClean Professional 22mm product, we naturally expected to generate a reasonable level of enquiries,” explains Managing Director Chris Adey.

“What we hadn’t anticipated was the sheer increase in sales volume which has rocketed by more than 600% in less than a year. We’ve had to step up our production and customer support effort to meet the demand”.

Chris Adey, who founded the company less than four years ago, believes the market has long been looking for a proven product that delivers significant benefits all-round to the professional heating sector, homeowners, as well as the environment.

“It makes perfect sense. All central heating systems can benefit through more reliable and energy efficient performance,” he adds.
 
MagnaClean technology protects and maintains existing and new domestic central heating systems, one of the most expensive investments in the home. It removes virtually 100% of suspended black iron oxide which causes considerable system damage over time.

ENDS