ADEY’s new Sales Director is well equipped for the task with 20 years’ experience within the heating sector through merchants, specifiers, contractors and installers. He also has significant experience in establishing product and corporate brands in the industry.

Having worked in sales roles for Potterton Myson, Ferroli and most recently as sales director at Viessmann, one of the world’s largest heating manufacturers, Roger Williams is now eager to build on the successes already achieved at ADEY in recent years.

“Once we’ve established our national sales force over the coming months, we’ll be in a position to increase our market penetration and offer even closer personal support to our customers. This will enable us to continue to accelerate the growth of the company,” he explains.

“A major part of responsibility will be to maintain ADEY as the number one quality choice for this sector.  We also need to penetrate sectors of the market where we have relatively little presence at the moment but where there is a massive potential.”

Roger Williams, a keen skier and scuba diver, relishes the challenge ahead and believes the potential for ADEY over the coming years is vast. “The products are exceptional and deliver a solution that the heating sector on both the domestic and commercial sides has been unable to resolve in the past when it comes to protecting heating systems,” he adds.

ADEY’s MagnaClean Professional is one the sector’s biggest advances for years. It has changed industry practice in the service and maintenance of domestic central heating systems.  A high efficiency, full-flow, magnetic filter, MagnaClean Professional cleans and protects new and existing systems removing virtually 100% of suspended black iron oxide.

MagnaClean Industrial, the company’s powerful commercial filter, achieves similarly impressive results in the maintenance and protection of heavy-duty central heating and cooling systems for commercial applications, factories, hospitals, flats, offices, schools, colleges and any larger scale operations.

ENDS