Independent manufacturer ADEY Professional Heating Solutions has unveiled plans to launch a nationwide sales force to meet growth targets across the company’s MagnaClean product ranges during 2008.
The innovator of the MagnaClean magnetic filter technology for domestic and commercial central heating professionals has been co-ordinating the sales operation from ADEY’s Cheltenham headquarters, but regional managers will be appointed to cover the North, including Scotland, the Midlands and Wales; the South; and Ireland.
The first of ADEY’s regional managers is expected to be announced shortly with all positions filled during the first half of 2008.
According to Managing Director Chris Adey, it’s another significant step forward for the company that was founded in 2003 and is among the fastest growing and most respected organisations in its sector.
“We’ve spent a considerable amount of time developing the products and getting them right for the market. This year it’s about getting the message out there and selling into the various sectors that will benefit most,” explains Chris Adey.
“We know MagnaClean technology is right for both the domestic and commercial sectors and the feedback we’ve received has been incredibly positive. The opening up of sales channels is a natural progression for the company and we’re looking forward to another busy year ahead as a direct result,” he adds.
ADEY’s MagnaClean Professional filter is one the sector’s biggest advances for years. It has changed industry practice in the service and maintenance of domestic central heating systems. A high efficiency, full-flow, magnetic filter, MagnaClean Professional cleans and protects new and existing systems removing virtually 100% of suspended black iron oxide.
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